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Connect your Google Analytics account:

ZipifyPages doesn’t collect any split-test stats in-app, but uses data collected by your own Google Analytics account instead.

So, you need to connect your Google Analytics account first by clicking on the "Connect To Account" button in the Split Tests section of the app. You can also login to your GA account in the Settings -> Integrations section of the Zipify Pages app. 

Then use the drop-down to select your GA account, property and view. Be sure to select the correct property/view which contains data about the pages you want to split-test. 

Split Tests (A/B Testing)

This feature allows you to split test (A/B test) two different ZP pages to identify which changes that were made that increases or maximizes an outcome of your interest. Split Tests are a great way to improve your page's conversion rate performance by testing two of your pages against each-other to find a winner. The conversion rate data collected for both pages allows you to identify which page variant has a higher purchase conversion rate so you can drive traffic to the winning versions of your pages. 

Creating a Split Test:

To create a Split Test, just head to the "Split Tests" section of the app and click the "Create A Split Test" button.

Note: Be sure to prepare both pages for the test before starting the creation process. We recommend to duplicate the main page and then apply minor changes to the duplicated version which you wish to test against the original page. 

You will then be directed to this page where you choose the pages to test.
A is the original page and B is the variation of the original that you want to test against the original. 

Optionally, you can set the traffic distribution model by clicking the "Advanced Settings" dropdown and sliding the scale towards A or B to adjust the distribution. The default for traffic distribution is set to 50/50% which is the most precise way to split test pages.

Important Notes: 

  1. You can only split-test pages which have the same setting for the “Use theme header/footer” option in the Page settings. This means this option should be either enabled or disabled for both pages of test at the same time.
  2. A specific page can only be used to run one Split Test at a time.

Review your Split Test:

Once you've selected your pages and set your traffic distribution, click the "Next" button in the top-right corner and you’ll be able to Review all of your selected settings and copy the test URL. The Test URL is the URL that you will want to drive your traffic to. Test visitors will be redirected to control and variation pages (based on the traffic distribution set by you) when they visit the test's URL. Here is where you give your test a name as well.

Once you've reviewed everything and are ready to begin the test, click the "Save & Start" button (either at the top or bottom of the screen).
If you're not ready to start the test just yet, click the "Save Draft" button instead to add the test to the Split Test dashboard in a "Draft" state. You can then come back to it later without losing your initial setup work.
Click "Cancel" to discard the test.

IMPORTANT NOTES:
ZipifyPages doesn’t collect any split-test stats in-app, but uses data collected by your own Google Analytics account instead.
So, you need to connect your Google Analytics account first by clicking on “Login” button within the “Google Analytics” subsection found in the Settings -> Integrations section of the Zipify Pages app.
Then use the drop-down to select your account, property and view. Be sure to select the correct property/view which contain data about the pages you want to split-test. 

Also, be careful when changing the property/view to not select ones which contain no pages involved in running your test(s) since it will make the collected stats irrelevant. When you log out from the GA account in the ZP app, it will make stats data incorrect as well.

Split Test Dashboard:

After you create a test, you can view it's performance by going back to the Split Tests section of the Zipify Pages app. The dashboard section lists all your Split tests (both - Running and Draft statuses). :

The Split Tests table contains stats (Total Views, Unique Views and Conversion Rate) for each page of your tests (excluding ones you haven’t started yet) as well as the Duration of the test. You can stop the Split Test at any time and then start it again later if you'd like. Keep in mind that we’re not gathering statistics for a test which has been stopped.

The page with a higher Conversion Rate will be shown in green within the table since it is the winning page currently. A gray color is used to mark the page with a lower Conversion Rate, so it's obvious which page is winning and which one is losing. In the event that both pages have the exact same Conversion Rate, then both pages will be shown in green. 

*Conversion Rates shown here refer to "Purchase" conversions only at this time.

If you wish to apply any changes to a running Split Test you should stop it first. Then click on the “Edit” action within the Actions drop-down next to the Test you want changes applied to. Apply your changes and then start the test up again.

Actions available for Split Tests:

The "Use This Page" option allows you to easily pick and use the "winner" page once you decide to do so. 

If you choose the variation page (page B) as the winner, then the original page (page A) will become unpublished and the variation page will receive the original page's URL.

This means that the traffic will arrive at the original URL, but that the content of the page would be the variation page's content.

Note: It's not recommended to apply changes to a running test since it will affect the trustworthiness of stats already collected for the test (your changes will affect the conditions that the previous stats were collected for). We recommend to create another test instead which guarantees the integrity of the experiment.

Other available Actions that you can take for a test are:

  • Stop, Preview, Copy Link, Edit Test and Delete.

Viewing Split Test data in the Statistics section or your Google Analytics account:

You can see the transaction count and other data for each page in the split test as well. It can be seen either in the Statistics section of ZP or in the connect GA account.

In the ZP statistics section, you can search (ctrl + f) for ?zpstest and that will bring up any page that is involved in a ZP split test. Then you can check the Transactions column for the number of conversions: 

In Google Analytics, go to Behavior > Site Content > Landing Pages and search for ?zpstest to see the data:

Important notes about running your Split Tests:

  1. You can’t remove or unpublish a page that is involved in a running split test. You have to stop the test first.
  2. Be careful when updating a page that is involved in a running split test since this changes the page stats the data is collected for and makes the collected data irrelevant.
  3. Once a test is started it will generate a special URL for the pages which contains additional parameters (ex: store_domain/pages/page_title?zpstest={{token}}).

    It will only appear this way for the pages in the Statistics section of ZP and in Google Analytics and all metrics will be collected for it. This means that when a split test is running, GA will stop collecting stats for the initial page URLs (store_domain/pages/page_title) and will collect stats for the special URLs (store_domain/pages/page_title?zpstest={{token}}) instead.

    IMPORTANT: Split Test pages will be available through a page's initial URL (store_domain/pages/page_title) not through the special one, so you shouldn’t worry about any changes to the links/URLs you already setup and are using in ads/campaigns. 
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