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Adding a final offer to your funnel on the Thank You Page (Shopify's "Order Confirmation" page) can help increase your store's AOV even further!
📝The TY Page offer will not be shown if the customer has already bought the same product being offered (including any variant of that product) for their order.
*A preview of how the TY Page Offer will be shown on Desktop (left) and Mobile (right):
Unlike the one click post-purchase offers which currently only work with "direct" Credit Card payments, this one is able to be paid for using any payment method you've connected to Shopify Checkout on your store.
The customer will be required to complete the "Payment" step of Shopify Checkout once again to pay for the TY Page offer:
📝When the "Add to my order" button is clicked for the TY Page Offer, it is added to the customer's original order and they're redirected back to the "Payment" step of Shopify Checkout to complete payment for it.
Until it is paid for, the Order will have a "Partially paid" status. If the TY Page Offer is not paid for within 30 minutes of being added, OCU automatically removes it.
Once payment is completed or the unpaid item is removed, the Order Status updates to "Paid" and the order can be fulfilled.
*After the Thank You Page offer is added and paid for:
Another benefit is that this offer is available on the customer's Order Details page that they can access from the "Order Confirmation" email sent out by Shopify:
Customer's often re-visit this page after they've completed their order, to check the status, payment method and other order information, making it the perfect location to include an additional offer the customer can consider adding.
Accessing the TY Page Offer editor
The Thank You Page offer is an available offer type in each Upsell Funnel you create. To access the TY Page Editor within an upsell funnel or to add a new one, follow the steps below:
From the Dashboard screen (home), click into the "Funnels" section.
Click on the name of the funnel that contains your TY Page offer that you'd like to edit or where you'd like to add a new one.
In the Funnel Builder, click on the Thank You Page offer card if it's already been added there or click on the "Choose Product" button to select a product.
You will then be launched into the Thank You Page offer editor to start editing your offer!
Working with the Editor
The Thank You Page offer editor is where you configure the settings for the offer you'd like to make and the style of the offer. It's comprised of the following 4 sections:
General - Set the background color of the offer
Timer - Enable/disable the timer and set the timer value (10/5/3 minutes)
Buy Box - Decide which variants to use, set a discount and other offer-related settings
Button - Set the CTA button color and hover-state color
To edit, hover over elements in the page view. When you see the blue highlight simply click to edit that specific element.
Clicking on an element also opens the relevant section in the left sidebar.
To edit the offer (discount, variants, etc.) open the BUY BOX section in the sidebar.
Order summary on the preview does not contain any real data (buyer's name, currency, total, etc.).
The Buy Box section is where most of the configuration for the offer you'd like to make is done. Clicking into the Buy Box section, you will be presented with the following options and settings:
◼️ Variants - By default, all product variants are selected for the offer. If you'd like only certain one(s) used, click into the variant section to make your selection.
📝If only one variant is selected to use as the offer, then the "Hide Variant Selector" setting becomes available as well.
◼️ Discount - 4 options available to choose from:
None - no discount, use full product price.
Percentage - enter in the % off you'd like to offer the product at.
Fixed amount - enter the $ amount off you'd like to offer the product at.
Compare at price - uses the "Compare at price" you've set for your product in Shopify admin. *Note: This discount option does not actually discount your product price like percentage and fixed amount do.
📝Discounts applied for Percentage and Fixed amount are based on the product "Price" set in Shopify admin, not the "Compare at price".
◼️ Price Color - Set the color for the offer's price text.
📝When a discount is enabled, Original Price Color and Savings Label options become available as well.
◼️ Hide Offer if post-purchase upsell was shown - Enable this setting if you don't want the offer shown if any post-purchase offer(s) were presented to the customer for their order. For example, enable this setting if you want to use the TY Page Offer only as a fallback option for cases when the post-purchase offer wasn’t shown for some reason I.e. the order was paid for using a "digital wallet" (PayPal/ShopPay/Apple Pay, etc) or any other unsupported payment method for post-purchase offers.
◼️ Offer Description - Enable this option to add an Offer Description field to your offer where additional sales copy can be added.
1. If order already contains the same Product (including all variants of that product) as the TY page offer, then the TY page offer will NOT be shown.
2. The TY Page Offer doesn’t have Shipping settings. This is due to an API limitation that does not allow us to work with shipping for TY Page Offer. Therefore, it's important to consider the absence of shipping settings when creating your funnels and offers. Due to the TY Page offer not being able to add extra shipping, it's recommended to use a product that will likely not incur additional shipping charges than what was already paid for the original order.
3. If the customer uses a %-based discount code for their original order at Checkout, it will also be applied to the TY Page Offer when the customer accepts it and is redirected to the "Payment" step of Shopify Checkout to pay for the TY Page Offer.
For example, the customer uses a 10% discount code at Checkout and then accepts the TY page offer which is a $10 item with a $1 discount applied to it. The offer item is added to the order and the 10% discount code will be applied on-top of the OCU discount. In this case, the Total for the TY Page offer would be 10% off the $9 price, which = $8.10
4. When all products in the original order are digital, the TY Page Offer will not be shown if it's a physical product because no shipping info was added to the original order, which is necessary to ship a physical product.
5. When the customer accepts a TY page offer, the product is added to the order and they're directed to the Edit Order page to pay for the offer. The Edit Order page has all payment methods that Checkout has. The customer is able to use different payment method on the Edit Order page than what they used at Checkout.
6. Multi-currency orders are not supported. When a customer pays for their order in a currency that is different from the store’s main currency, the TY page offer will not be shown due to Shopify API limitation.
The availability time of the TY Page Offer is limited to 1 month after the original order has been completed I.e. the customer is able to add it for up to a month or until the order has been archived in Shopify admin.
The TY Page Offer can be added to a "Fulfilled" order. We've checked this for Automatically, Partially, and Manually fulfilled orders.
Taxes are not shown on the offer. Taxes will be shown on the "Payment" step after the customer accepts the offer.
TY Page Offer statistics are updated when the offer is paid. Until then, only the “View” statistic will be tracked for the offer.
Previewing your TY Page Offer
The TY Page offer editor has built-in preview modes for Desktop/Tablet/Mobile, so you can see how your offer will be displayed on all different devices.
Once you're done previewing, click the " < Back To Editor" link to continue editing.
Saving your TY Page Offer
Once you've completed editing your TY page offer to your liking, don't forget to click the "Save" button to save your changes:
If this button is not clicked before exiting the editing session (or refreshing the page) then your work will not be saved and you will need to re-do it.
If you really like the TY offer page you've just created and want to have it be the default for new TY Page offers you add to funnels, click the "Save as Default" button and the current design and settings will be the new default:
Facebook Pixel Events
If you use the native Facebook Pixel integration for Shopify, then when the original order is completed and the customer lands on the first OCU post-purchase upsell page, the "Purchase" event fires and records the initial order conversion then:
If the customer adds the Thank You Page Offer to their order, the "InitiateCheckout" event fires once again when Shopify Checkout is redirected to, but only includes data about the TY Page Offer added:
Once payment for the TY Page Offer is completed, the "Purchase" event fires once again and records the TY Page Offer conversion and data:
Please reach out to us in chat if you have any questions we can help with!