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Overview

The Subscriptions integration allows you to offer a subscription product as a one click post-purchase offer! The integration was built and tested specifically for the new ReCharge Subscriptions app. Integration with other Subscription apps will become available in a future update.

📝Due to an API update applied by Shopify on Sept. 20, 2021, initial orders that include a subscription product purchased on Shopify Checkout will now be shown one click post-purchase offer(s) that have a "one-time" option.

The integration works on both the "single product" and "1 of 3"options for post-purchase offer pages. "1 of 3" post-purchase offers have the same flow of adding Subscription products to an Upsell Funnel as for other non-subscription products. The functionality and capabilities of the subscription widget are the same as for "single" offer:

If the original Checkout order already has a subscription in it, we won't show the subscription option on the post-purchase upsell 1 page under any condition. For cases where the original order already includes a subscription product:

  • If the post-purchase offer product is set for "subscription only" in the Subscription app, we will skip the offer page from being shown completely.

  • If the post-purchase offer product is set for "One-time & subscription" in the Subscription app, we will show the offer page, but only the "One-time" option will be available.

  • That same logic applies to the post-purchase Upsell 2: If the customer accepts Upsell 1 which is a subscription then the Upsell 2 "subscription only" product won't be shown next, the TY Page will.

Adding a Subscription Offer

The flow of adding a Subscription product to an Upsell Funnel is the same as for other non-subscription products. After the subscription type for a product is set in your subscriptions app, the subscription widget will appear on Post-purchase upsell offer pages that use that product as the offer.

On the post-purchase offer page interactive preview, you will see new components if a subscription product is used for the offer:

  1. Selling plan group option

  2. Ability to edit option titles

  3. Buyer consent form

  4. Recurring billing summary

Selling plan group option (1)

The selling plan group option displays the "One-time purchase" option and the frequency-based "Subscription" option(s) which have been set for that product in your subscription app:

How the widget will display on the offer page is determined by the "Subscription widget" settings and the "Subscription type" chosen for the product in your subscription app. The following subscription types are available in the Recharge Subscriptions app for example:

  • One-time and subscription: This option is used for products where you want the customer to have a choice between purchasing the item on a one-off basis or subscribing to it on a recurring basis.

  • Subscription Only: This option only allows customers to subscribe to the product without being given a choice to purchase it as a one-off.

  • Pre-paid subscription: This option allows customers to pay for multiple shipments upfront. For example, if you offer a 6-month prepaid subscription option, a customer would pay for six months upfront and receive $0 shipment orders every month for six months.

Edit option titles (2)

There's the ability to edit the following option titles which are displayed in the subscription widget via the interactive preview:

  • "One-time purchase"

  • "Subscribe"

  • "Subscribe & Save"

  • "Deliver Every"

Just click on the subscription option element or dropdown label to invoke the text editor to make desired edits. These fields can't be left blank.

Buyer consent form (3)

In order to add a subscription item to the order, customers have to consent to your subscription policy. A consent checkbox and a link to your store's subscription policy (Settings > Legal pages > Subscription policy in your Shopify admin) appear below the Total cost summary section.

The "Pay now" button will be inactive until the customer checks the box, at which time the button becomes active and the subscription is able to be added to the order.

Recurring billing summary (4)

Post-purchase subscription offers include a recurring summary line. This line is used to communicate the selected selling plan group option and recurring cost, less tax and shipping, to the customer.

Subscription Widget Colors

The subscription widget radio buttons, dropdown border, consent checkbox, and subscription policy link all inherit the "Accents" color from your Checkout styles set in your Theme.

To edit this color if desired, navigate to Online Store > Themes > Customize in your Shopify admin to open the Theme Editor. Once there, navigate to Theme settings > Checkout > Colors to find the "Accents" color option there:

Important Notes

  • Payment processors that you can use for post-purchase subscriptions are Shopify Payments, PayPal Express, and Authorize.net. This is a limitation on Shopify’s end. Check which payment processors are supported with your subscription app.

  • An unpaid subscription offer can't be removed from the Order due to Shopify API limitations. This means the "Remove Unpaid Item From Orders" setting located at Settings > Post-Purchase within the OCU app isn't able to work on subscription products.

  • OCU Discounts: "Fixed amount" and "Percentage" discounts added to your post-purchase offer page won't be applied to the product with the "subscription" option selected, only to the "one-time" option.

    Only the discount set in the subscription app will be shown and used for the "subscription" option I.e. when switching from the "one-time" to the "subscription" option, the OCU discount will disappear from the offer page and the discount set in your subscription app will be shown instead.

  • Digital subscription products can't be bought as a Post-purchase upsell, even if the checkout was completed with only digital product(s) due to a current Shopify API limitation.

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