When a shopper completes the quiz and adds a recommended product to their cart, the quiz reference is attached to the cart line item. When an order is placed, PerfectMatch: AI Shopping Quiz checks whether any line items originated from a quiz recommendation and attributes the order accordingly.
This means attribution is product-based — if a shopper's order contains a product that was recommended by a quiz, the revenue is attributed to that quiz.
Revenue attribution gives you a real picture of quiz ROI. Use it to compare different quiz versions and optimize for conversions.