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The Multi-product Pre-purchase Upsell Offer [OCU]

Learn all about the powerful Multi-product Pre-purchase Offer popup to help skyrocket your AOV!

Jeff Maxfield avatar
Written by Jeff Maxfield
Updated over 2 months ago

Overview

A pre-purchase upsell offer is an offer that is made before the customer is redirected to Shopify Checkout to pay for their order. The "Multi-product Pre-purchase" offer type allows for adding multiple different products to the cart, including in different quantities and discounts if desired.

If your OCU app uses the Draft Orders discount method, then it also includes a "Free Shipping Bar" feature, which can be enabled to incentivize customers to add more products to their cart to receive Free Shipping.

πŸ“The "Free Shipping Bar" feature is only included if using Draft Orders to apply OCU's discounts. Not available if your OCU app is using the new Automatic Discounts method to apply OCU's discounts at Checkout.

Creating a Pre-Purchase Multi-Product Offer

The pre-purchase multi-product offer is a great option to use if you'd like to present your customers with more than one offer they can add within the pre-purchase popup. Up to 5 products are able to be featured and added by customers.

Follow the steps below to create a pre-purchase multi-product offer:

1. Within an OCU funnel, find the "Pre-Purchase Upsell Offer" position and click the "+ Add Upsell Offer" button there:

2. In the popup, select the "Add product(s) to the cart > Select the product(s) manually" option, then click the "Continue" button:

3. In the "Add products" popup, select the products you'd like to offer (up to 5) by checking the box next to each one, then click the "Add" button:

4. The multi-product offer will be added to the funnel and is ready for editing.
Click anywhere on the pre-purchase offer card to open the popup editor where you can further edit your pre-purchase offer popup and the offers being made:

πŸ“If you haven't used all 5 available product slots, a βž• button will be located on the pre-purchase offer card where you can add additional product(s) if desired:

5. Within the pre-purchase popup editor, you can edit both the appearance of the popup and the offer products you've added to it:
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6. The "Buy Boxes" section is where offer product editing is performed, the remaining sections are for the popup appearance and styles.


To edit a particular offer product, either click into the Buy Boxes tab and then on the product you want to edit OR click on a text element for a particular product in the popup preview window:

The remaining steps for editing a pre-purchase popup and the products is basically the same as gone over above in the "Working with the Editor" section of this article. Refer to the information there for further details.

πŸ“You're able to apply different "Discount" types and levels to each of the products featured in the multi-offer upsell popup:

You can also set a maximum number of products that can be added from the popup using the "Products Limitation" setting in the General tab (optional):

πŸ“This setting restricts the number of product(s) that can be added from the popup, not the quantity.

Star Rating + Unique Selling Proposition (USP) elements

Unlike the "Single product" Pre-purchase offer types, the Multi-product type includes a Star Rating (1) and USP Text (2) and USP Image (3) elements which can be enabled for each product featured in the popup:

To enable the Star Rating element for a specific product, click into the Buy Box section for the product, then click the "Star Rating" toggle to enable the element:

The Star Value (1), Filled Star Color (2) and Empty Star Color (3) can all be adjusted from the sidebar to match your product rating and branding:

To enable the USP Text and/or USP Image elements, click into the Buy Box section for the product and scroll to the bottom. There you will find click the "USP Text" and "USP Image" toggles which can be enabled independently, or both simultaneously:

A default USP Image is provided. To use a different image instead, click the πŸ—‘οΈ icon and then on the "Choose Image" button that appears after that.

πŸ“Recommended image dimensions for USP Image is 200 x 50 px

Changing the Order of Products in the Pre-Purchase Multi-Product Offer

If you'd like to change the order in which the products included in the pre-purchase multi-product offer are shown, follow the quick and easy steps below:

1. If your funnel is currently published, unpublish it first by clicking on the "Unpublish Funnel" button located in the top-right corner:

2. Once the funnel is unpublished, click the dropdown arrow next to the Pre-Purchase offer:

3. Drag and drop the products included in your pre-purchase multi-product offer into the desired order:

4. Click the "Publish Funnel" button to publish the funnel live again and your pre-purchase multi-product offers will be shown in the new order you've set:

Free Shipping Bar

This feature allows you to replace the Headline Banner of the Pre-purchase Multi-product popup with a Free Shipping Bar. Available only if your OCU app uses the Draft Orders discount method.

πŸ“If your OCU app is using the new Automatic Discounts method, consider using the "Free Shipping Bar" feature included in the OCU Slide Cart Drawer instead.

⚠️When in use, the free shipping bar creates a draft order when the customer qualifies for free shipping, to auto-apply the discount at checkout.

All customers who interact with the Free Shipping Bar will receive free shipping if the threshold is met, even if an additional upsell offer is not added. Therefore it's not recommended to use this feature if you ship internationally.

The Free Shipping Bar has a $ value goal that must be set. The goal will be set in the Store currency. The bar will appear partially filled initially, as it will take into account product(s) that are already present in the cart. As a customer adds more product(s), the bar will gradually fill up. Once the customer adds enough units/items from the pre-purchase popup, they will be informed that they were granted Free Shipping. Free shipping can be granted only for this particular order.

To add a Free Shipping Bar to your multi-product pre-purchase popup, follow the quick and easy steps below:

1. Select "Free Shipping Bar" from the Incentive > Incentive Type section of the popup builder:

2. The following settings will appear in the sidebar:

  • β€œFree Shipping Threshold” is the goal that must be reached in order to get free shipping for the order.

  • Color pickers for the progress bar.

3. The free shipping bar has two text messages:

  • Progress Message - is shown when the goal is not yet reached.
    By default, It contains the {{amount_left}} variable that will show how much is left to reach the goal.

    Example: Only {{amount_left}} away from free shipping!

  • Goal Reached Message - This is shown when the free shipping goal is reached.
    ​Example: Congratulations! You've got free shipping

Click on a message in the builder to invoke the text editor popup with both messages included on it:

4. You can switch between messages on the interactive preview by selecting/deselecting product(s) directly within the preview:

πŸ“If a customer gets free shipping, then "Granted free shipping" will be displayed as the shipping method and the cost will be "Free" on the Payment step of the checkout, and in the Order details in Shopify admin.

Without at least one OCU trigger (for any funnel) or OCU offer products in the cart, OCU will no longer track that cart's eligibility for free shipping. In order to prevent a loophole of achieving free shipping with a cart value lower than the goal, OCU will remove free shipping if the customer removes all OCU trigger and offer products from their cart.
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This feature is not compatible with subscription products or Shopify automatic discounts. When a customer gets free shipping and proceeds to checkout, a Draft Order will be created. Subscription products and/or Shopify automatic discounts can’t be applied to a draft order.

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