Unlike the standard Pre-Purchase Upsell offer that adds the trigger product to the customer's cart, the Pre-Purchase Upgrade Offer allows you to replace the trigger product with your offer product! If you have a product that comes in different sizes, is part of a bundle or has a premium version, this is a great way to encourage the customer to swap up and increase your AOV!
Adding a Pre-Purchase Upgrade Offer
Navigate to the pre-purchase offer section and click on Create Offer.
From there, select Upgrade an existing product in the cart and click Continue:
Now select your offer product, and once your offer product is selected, click on it to access the pre-purchase upgrade offer editor.
Notes About the Editor
The Pre-Purchase Upgrade offer is mostly similar to the Pre-Purchase Add To Cart offer, but there are some key differences:
These text additional sections can be edited in the Upgrade Pre-Purchase offer.
"This Product Will Replace"
Upgrade Order button
Upgrade Offer Revenue Statistic
The revenue calculation for the Upgrade Offer type is the difference in price between the trigger product and the offer product only. For example, if the trigger product is $20 and the upgrade offer product is $25, OCU calculates $5 in revenue for an accepted offer.
If there was Shopify discount code applied at checkout that discounts the upgrade offer, it's also taken into account in revenue calculation. For example if the trigger product is $20 and the customer adds a $25 upgrade offer. Then applies a 10% discount code at checkout bringing the price down to $22.50. OCU calculates the difference in price between the trigger product and the discounted upgrade offer only as revenue, in this case $2.50.
Can you offer an upgrade to a larger size?
Yes, you can! Simply add the smaller size as the trigger and the larger size as the offer product.
Can you upgrade to a larger quantity?
You can do this if the products are bundled as a single product in the Shopify Admin-- otherwise, this is not possible natively in the app.
📝Note: If the trigger already has a quantity of 2 or more in the cart, the offer would only replace one.
Can the customer change the quantity? Why is there no quantity selector?
At this time it is not possible to change the number of items for the Pre-Purchase Upgrade offer. There is no quantity selector here as this is a simple swap out, One SKU for one SKU.
Can you create a bundle as an upgrade offer?
Yes, but the bundle has to be created as a Shopify product first. The offer page isn't designed to combine multiple products.
Can you split-test this offer Upgrade vs the multi-product offer?
Yes, you can! All offer types for pre-purchase can be split-tested against one another.
Can you upgrade to a subscription?
Subscription products are not compatible with Pre-Purchase offers at this time.
What happens if the customer has multiple triggers for this upgrade offer in the cart? Which product will be swapped out?
If a customer has multiple trigger products for the upgrade offer in their cart, the first trigger product in the cart will be swapped out for the upgrade offer.