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How does AI quiz generation work?

Written by ZP Support Team
Updated over a week ago

AI quiz generation uses a large language model to automatically create a complete quiz tailored to your product catalog:

  1. Product discovery — The AI fetches products from your Shopify store, analyzing titles, descriptions, tags, and categories

  2. Product intelligence — The AI builds an understanding of your catalog’s key differentiators (use case, style, price range, etc.)

  3. Variant generation — Multiple quiz variants are generated in parallel, each with a different goal (conversion-focused, general discovery, bundling)

  4. Product matching — Each terminal branch (leaf node) is automatically mapped to the most relevant products from your catalog

  5. Result copy — The AI writes personalized result descriptions for each outcome

You review the generated variants and pick the one that best fits your store.

The AI never invents products — it only recommends items that actually exist in your Shopify catalog.

Built-in reliability: If the primary AI model fails or times out, a secondary model automatically starts in parallel and the first successful response wins. If both fail, a third model is tried as a last resort — so generation rarely fails completely.

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