Understanding Funnel & Offer Statistics [OCU]
Learn how to see the views and conversions for your funnels and offers, and check your data in real-time!
Jeff Maxfield avatar
Written by Jeff Maxfield
Updated over a week ago

Upsell Funnel Statistics

The Statistics available for your Upsell Funnels are broken down by the three offer types: Post-Purchase / Pre-Purchase / TY Page Offer

To see statistics for each offer type, click the > button next to each funnel:

A Date Range selector is available so you can define statistics from a particular time period. The last 30 Days are the default. Click on the date selector to choose from a list of pre-defined ranges or to choose a custom one from the calendar.

Click the "Apply" button after you've made your selection:

The following Statistics are available for each Upsell Funnel:

  • Views - The total number of times the funnel was triggered for that offer type.
    ๐Ÿ“Views for the pre-purchase offer type are only counted for completed orders.

  • Conversion - The conversion rate for the funnel by offer type.

    ๐Ÿ“Post-Purchase offers are calculated using the following formula:
    Conversion = (# of times upsell 1 was bought + # of times downsell was bought)/Funnel View

  • Total $ - The sum of the money made per offer type.

  • $/Visit - A relation between Total product revenue vs how many times the offer was shown.

You can sort your Upsell Funnels and Statistics in ascending/descending order by any of the above statistics by clicking the statistic name at the top of the respective column:

Offer Statistics

OCU shows Total statistics for each individual offer within the Funnel Builder, so you can quickly gauge how well each one is performing. At-a-glance information is available for the following statistics on the offer card:

  • Views - The total number of times the offer was viewed in this funnel.

    ๐Ÿ“Views for pre-purchase offers will only be counted for completed checkouts regardless of how the customer interacts with the offer (accept, decline, or exit). Abandoned checkouts are not counted as pre-purchase views.

    ๐Ÿ“Views for In-Checkout offers are only counted for completed checkouts. As with pre-purchase offers, abandoned checkouts are not counted towards In-Checkout views.

  • Conversion - The conversion rate for this offer in this funnel. Calculated using the following formula: Conversion = (# of times offer was viewed )/(# of times offer was bought)

  • Total $ - The total revenue generated by the offer in this funnel.

  • $/Visit - Average amount of revenue made per offer page view I.e. on average, how much extra $ is this offer making you per view.

You can also view these stats for Desktop and Mobile devices separately!

To do that, simply click on the dropdown arrow to see the stats separated by device type:

Orders With Offers

Orders which contain a pre-purchase offer, post-purchase offer(s) and/or thank you page offers can easily be found in your Shopify admin Orders area by searching for the following tags there:

  • OCU Zipify Post-Purchase Upsell Bought

  • OCU Zipify Pre-Purchase Upsell Bought

  • OCU Zipify TY Upsell Bought

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