This feature allows you to Split Test (A/B):

To help identify which changes made increases or maximizes an outcome of your interest. Split Tests are a great way to improve your page's conversion rate performance by testing two of your pages against each-other to find a winner. 

The data collected for both pages allows you to identify which page variant has a higher purchase conversion rate (or other goal) so you can drive traffic to the winning versions of your pages. 

*Notes:

Zipify Pages doesn’t collect any Split Test stats in-app, but uses data collected by your own Google Analytics account instead and the Shopify integration.

If you don't already have Google Analytics connected to your Shopify store and Enhanced Ecommerce enabled in both your GA account and Shopify admin, please do so before proceeding further. The details on how to set that up can be found in this help article from Shopify: https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/google-analytics-setup

Once you have your Google Analytics account connected properly to your Shopify store with Enhanced Ecommerce enabled, you need to connect your Google Analytics account to the Zipify Pages app. To do that, simply follow the steps below:

1. Navigate to the Settings > General > Tracking section of the app. Click the "Connect Google Analytics" button. Sign in to your Google account that your Google Analytics account is listed under:

2. After you sign in to your Google account, use the drop-down menus to select your Google Analytics Account, Property and View associated with your Shopify store and click the Save button. Be sure to select the correct account, property and view which contains data about your store and subsequently the pages you want to split test:

To create a Split Test (after connecting your Google Analytics account), follow the steps below:

1. Go to the "Split Tests" section of the app and click the "Create A Split Test" button there:

2. Choose the type of page you want to split test (Landing Pages or Product Pages) then click the "Continue" button:

On the next screen, Name your test (1) and choose page A (Control) by clicking the "Choose" button (2) and making your selection in the "Choose the Control Page" popup:

📝The test name field is pre-filled with an Untitled {time} title.

Next, choose page B (Variant) for the test. You can either "Copy Page A" directly or click "Choose Existing" make your selection in the "Choose the Variant Page" popup:

Finally, set a Test Goal (1), set the Traffic Distribution (2) and click the "Start" button (3) to start the test. The traffic will be distributed once the test is launched:

On the next screen, Name your test (1) and click the "Choose Product" button (2), then make your selection in the "Choose the Product" popup for the product page you want to split test:

📝The test name field is pre-filled with an Untitled {time} title.

Next, choose page B (Variant) for the test. You can either "Copy Template A" directly or click "Choose Existing" make your selection in the "Choose the Variant Page" popup:

If the Copy Template A option is chosen, a copy of the product page template will be created on-the-fly in an unpublished state with 0 products assigned to it:

Click the "Edit Page" button next to the copy to edit it in the Builder and then Publish it:

Finally, set a Test Goal (1), set the Traffic Distribution (2) and click the "Start" button (3) to start the test. The traffic will be distributed once the test is launched:

If the Choose Existing option is chosen, then choose the variant product page template to use for the test on the "Choose the Variant Page" popup.

There you can also click the "Update Themes List" button (1) to sync existing product page templates from your theme to the list, use the Search field (2) to search for a specific template and/or click the template type dropdown (3) to sort your templates by:

Once you've found and selected the variant product page template, click the Save button:

Finally, to edit the product page template in the builder if needed before starting the test, click the "Edit Page" button (1). Set a Test Goal (2), set the Traffic Distribution (3) and click the "Start" button (4) to start the test. The traffic will be distributed between the two templates once the test is launched:

Important Notes: 

After you create a test and it's been running for some time, you can view its performance by going back to the Split Tests section of the Zipify Pages app. The split test dashboard section lists all your Split tests ( Running, Draft and Stopped statuses).

The Split Tests table contains stats (Test Goal (metric), Total Views, Unique Views and Status) for each page of your tests (excluding ones you haven’t started yet) as well as the Duration of the test. You can stop the Split Test at any time and then start it again later if you'd like. Keep in mind that we’re not gathering statistics for a test which has been stopped.

*Conversion Rate shown refers to "Purchase" conversions only. We take Conversion Rate data from the Behavior > Site Content > Landing Pages section of your connected Google Analytics account. You must include a product featured in a Buy Box block on your split test pages to record conversion rate data successfully.

If you wish to apply any changes to a running Split Test you should Stop the test first. Then click on the “Edit Test” action within the Actions drop-down next to the test you want changes applied to. Apply your changes and then start the test up again by clicking the "Run" button.

To access the split test details view, click directly on the split test name (1) or on the "Test Details" button (2):

There you can observe and analyze traffic per device type (1), main Google Analytics metrics for each Split Test page (2) and Total Statistics (3) in general:

"More Actions" for your split tests can be accessed by clicking the three dots icon in the "Actions" column:

You can see the transaction count and other data for each page in the split test. It can be seen either in the Statistics section of ZP or in the connected GA account.

In the ZP statistics section, you can search (ctrl + f) for ?zpstest and that will bring up any page that is involved in a ZP split test. Then you can check the Transactions column for the number of conversions: 

In Google Analytics, go to Behavior > Site Content > Landing Pages and search for ?zpstest to see the data:

You will be able to see Page A and Page B URLs and the data for each page this way. The text string at the end of the URLs is the split test ID and will be the same if both pages are from the same Split Test:

*Note:

Zipify Pages and Google Analytics calculate Total Conversion Rate a little bit differently, so figures between the two platforms can differ slightly. We actually do it in a more accurate way!

For the in-app Conversion Rate calculation for the split test pages, we ignore the additional page URL parameters which are appended to end of the split test page URLs in Google Analytics.

When we're gathering this data from GA, we consider all of these URLs as the same one URL, because we understand that visitors can go to the page not only via a direct URL, but also from different websites/social medias with ads which append additional URL parameters automatically.

To check the Total View and Unique Views related to Product pages (Full Customization), navigate to Behavior > Site Content > All Pages AND apply an Advanced filter (Exclude pages with URLs with view=product) like shown here in GA admin:

Comparing to the Split Test list in Zipify Pages:

To check the Conversion Rate related to Product pages (Full Customization) navigate to Behavior > Site Content > Landing Pages AND apply an Advanced filter (Exclude pages with URLs with view=product) like shown here in GA admin:

Comparing to the Split Test list in Zipify Pages:

Similar steps have to be done for Product pages (Partial Customization) BUT the 'Include' option within the Advanced Filter (for product pages with URLs that contain view=product) should be selected and applied in GA admin like displayed here:

Total & Unique Views:
GA admin - https://i.imgur.com/HY3TnX2.png
Split Tests list - https://www.screencast.com/t/Y9hw1hQ5L

Conversion Rate:
GA admin - https://www.screencast.com/t/ybZrmqbc
Split Tests list - https://www.screencast.com/t/2VVWdiUFXq

NOTES:
1. To update GA tables with the most relevant data, you can click on the "Refresh Report" button here in the bottom-right of the GA reports screen:

2. Previous GA data can be cached on the Split Test list page in the Zipify Pages app. To update split tests tables within the ZP app immediately with relevant data, remove the zp.ga_reports_cache file in Dev tools > Application > Local Storage and refresh the page as shown here: https://www.loom.com/share/42e84b3a4e6f4c17bf486f6afc5ebdfc
*Dev tools can be opened by "Ctrl + Shift + I" keyboard combination or by pressing the F12 key.

If you notice that no data is being reported back for the Views or Conversion Rate statistics for your running split tests, the troubleshooting information below can help.

*Important Notes:

Since the Statistics and Split Test sections within Zipify Pages relies on your connected Google Analytics account, please ensure that you have everything configured properly within your GA account and that it is connected to your Shopify store.

Specifically, please check on the following:

1. You have connected Google Analytics and enabled Enhanced Ecommerce within your Shopify admin at Preferences > Online Store > Google Analytics.

2. You have enabled Enhanced Ecommerce tracking within your Google Analytics account. 

3. You have not added an extra Google Analytics tracking code as a Global/Local script to your Zipify Pages. The Split Testing and Statistics sections in Zipify Pages uses the native Google Analytics integration in your Shopify admin at Online Store > Preferences > Google Analytics by default. Adding an extra GA tracking script to your Zipify Pages can cause issues with Split Test and Statistics tracking. 

4. You have connected the correct Google Analytics Account, Property and View which contains data about your store to the Zipify Pages app. 

If all of those things are not currently implemented, please do so and you should then start to see conversion and revenue stats show up within the Statistics and Split Test section(s) of the Zipify Pages app. 

*Note: Ecommerce tracking for Google Analytics starts to work from the time enhanced ecommerce is enabled within your account. It won't work to back-populate data for sales made prior to enabling it. 

If you've done this and you're still not seeing any data, you may need to clear your cache. Caching can cause a lack of reporting. So please check via a private browsing window or clear your cache and check the split test again.