Overview

What is a Post-Purchase Offer?

One-click post-purchase upsells are offers that are shown to the customer after they make their purchase, but before the customer has exited the store--in between the Shopify checkout and Shopify thank you page.

After the customer’s original purchase is completed, post-purchase offers will appear as a new page that pops up immediately after. The customer can accept the upsell offer with just one click, and without having to re-enter their payment or shipping details!

Available Offers and The Post-Purchase Offer Sequence

In each Funnel that you create, you can add two Post-Purchase Upsells and one Downsell.

The second post-purchase offer will be shown if the first upsell is accepted. Use this as an opportunity to show your customers an additional product offer since they are already in the buying mood.

If the first post-purchase offer is declined, they will be shown the Downsell offer instead. Downsells are where you want to offer deeper discounts or lower cost items in order to increase your chances of conversion and increasing your AOV.

It’s recommended that you use both a second upsell offer and a downsell in each of your funnels if you want to be sure that a second offer will be shown regardless of if the first Post-Purhcase offer is accepted or declined. Your second offer can even be the same product in both positions!

Here’s a nifty diagram that outlines this flow:

Types of Offers

Single Post-Purchase Offers

This offer page allows you to showcase a single product that can be either the same as or complementary to the trigger product. Single-item offer pages have more options for long-form content, additional images, and additional buy boxes.

Click here for more detailed information about how to set up Single Post-Purchase Offers.

Post-Purchase Multi-Product Offer

The Post-Purchase Multi-Product offer type can show up to 3 products on a single offer page. Great, if you wanted to give the customer a few options to add complimentary products to their order. The customer will only be able to choose one of these products as this offer is still considered one-click!

Click here for more information about how to set up Post-Purchase Multi-Product Offers.

Bundles and Post-Purchase Offers

Most Shopify Bundles created with Shopify’s native Bundles API are not compatible with post-purchase offers. This is due to Shopify API limitations that prevent bundle products from being edited into the order after checkout.

⚠️Currently, there is no technical way for OCU to identify a post-purchase offer product as a bundle and exclude it from being displayed. Because of this, bundle offers will still appear after checkout, but attempting to accept them will cause an error on the post-purchase page:

“Payments cannot be processed at this time due to technical reasons. Please try again in a few minutes.”

To ensure a smooth post-purchase experience and prevent this error, we recommend using simple products (non-bundle items) for all post-purchase offers.

Here’s how they’re handled:

The main bundle product appears in the order at full price.
The component items are added with a 100 % discount.
The total amount captured and reported matches the full bundle price.
Post-purchase analytics and revenue statistics remain accurate.

Bundles created with SB | Simple Bundles & Kits integrate properly with post-purchase offers. The post-purchase flow works with the Simple Bundles & Kits app as follows:

If the trigger product is a bundle product, the post-purchase bundle offer will not be shown.
If the trigger product is a simple product, the post-purchase bundle offer will be shown. However, during testing it appeared as a simple product at checkout, while in the order details page it was displayed correctly as a bundle.

We recommend either:

Setting a simple product as the post-purchase offer.
Or using a simple trigger product for the bundle post-purchase offer.

For stores using bundle apps that support post-purchase offers, we recommend turning off the "Remove Unpaid Item From Orders" setting at Settings > Post-Purchase within the OCU app. If a post-purchase bundle isn’t paid, only the main bundle item would be removed while the discounted component items will remain on the order.

FAQs

Does OCU offer true one-click post-purchase upsells? I don’t want customers to have to enter their payment details again…

All of OCU’s post-purchase offers can be accepted in 1-click with no additional payment information required! Any post-purchase offers that are accepted by your customers will be automatically edited into the initial order.

Can I add more upsells/downsells?

Currently, it is not possible to offer additional upsells and downsells to your funnels. When working with Shopify to develop post-purchase offers for their checkout, we both concluded that having two Upsell offers and one Downsell offer would provide the best customer experience and increase conversion rates.

Can I offer an Upgrade offer with post-purchase offers?

At this time it isn’t possible to offer upgrades for post-purchase offers.

When an order concludes the checkout process, the order is considered “complete” by Shopify’s checkout, which means that the items in the initial order can’t be changed.

Can I offer Subscription products as post-purchase offers?

Yes, you can! OCU’s subscriptions Integration allows you to offer subscription products as a one-click post-purchase offer.

Click here for additional details about subscription offers in OCU.

Can I offer Bundle products as post-purchase offers?

Not in most cases. Bundle products (created using the Shopify Bundles app or any other app that uses the Bundles API) aren't compatible for use as a post-purchase offer.

What happens when a customer's payment fails when accepting an offer?

If a post-purchase transaction fails, then the upsell product will be added, but there will be no additional transaction in the Order, and the order status will be marked as “Partially paid.”