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Upsell Offer Sequence

Pre-purchase offers can be initiated from either the Product Page (when a product is added to the cart) or Shopify Cart (when clicking to move forward to the checkout). From there, the customer will complete their order on the Shopify Checkout.

Once the order is completed, the Post-Purchase Upsell 1 from the funnel will be shown first. If the customer accepts Upsell 1, then Upsell 2 will be shown next. If the customer declines Upsell 1, then Downsell 1 will be shown next.

OCU has your customer's purchase experience in mind so, therefore, a maximum of 2 post-purchase one-click upsell offer pages can be shown per order.

In both cases, the customer will be taken to the Shopify Order Confirmation page (Thank You Page) after the second post-purchase offer has been presented, whether or not they accept or decline the second offer.

Thank You Page offers will show directly on the Shopify "Order Confirmation" page.


*Assuming you have added all 3 post-purchase offers to your funnel (recommended).


Adding a Pre-Purchase Upsell Offer

A pre-purchase upsell offer is an offer that is shown before redirecting customers to Shopify Checkout to pay for their order. It’s possible to show the pre-purchase pop-up for a funnel from one of two locations:

1. On the Cart Page (/cart) after the customer clicks the “Checkout” button from there. It will also show after clicking the “Checkout” button included in AJAX Carts (drawer/slider) for Shopify Themes. It will redirect the customer to the Checkout page after interacting with the pre-purchase popup on the Cart Page.

📝Not compatible with “accelerated checkout buttons“ (PayPal / ShopPay / Amazon Pay, etc) included on the Cart Page or AJAX Carts.

2. On the Product Page (/products) after clicking the “Add to Cart“ button there. Choose this option if you want the pre-purchase pop-up to be triggered earlier on in the purchase cycle. It will redirect the customer to the Cart Page, or show your AJAX cart after interacting with the pre-purchase pop-up.

You also have the option of skipping the cart page and directing from the pop-up to the checkout by using our Skip Cart feature detailed in this article here.

📝Not compatible with “dynamic checkout buttons“ (PayPal / ShopPay / Amazon Pay, etc) included on Product pages.

📝Not compatible with 3rd party product page builders with the exception of Zipify Pages! Pre-purchase offers will trigger from any Product Pages built within Zipify Pages.

To change where you want the pre-purchase pop-up to be shown, click on the "Change Location" button below the Trigger Products section at the top of the funnel builder:

There are currently 3 different types of pre-purchase upsell offers you can use:

  • Add a product to the Cart - Adds one unit of the product to the cart

  • Add multiple products to the cart (up to 5 products) - Adds multiple products to the cart, including in different quantities (optional)

  • Upgrade an existing product in the cart - Replaces one unit of one product with another
    📝If the funnel trigger type is either "Collection" or "All" and the customer adds multiple triggers to the Cart, the Upgrade product replaces the first trigger product in the Cart

*An example of a Pre-purchase Add a product to the cart offer shown on Mobile (left) and Desktop (right):

To add a pre-purchase offer to your funnel:

1. Click the "Choose Product" button below the Pre-Purchase Upsell Offer (Optional) slot within the upsell funnel.

2. Choose the type of pre-purchase offer you'd like to make to your customers:

  • Add a product to the cart

  • Add multiple products to the cart (up to 5 products)

  • Upgrade an existing product in the cart

  • Or Copy an existing pre-purchase offer you've already created in a different funnel

3. Select the product you'd like to offer in the "Add product" popup.

4. Click the "Add" button.

5. Once the pre-purchase offer has been added to the funnel, the offer popup that your customers will see can be edited by clicking on the product card. More details about working with the pre-purchase offer popup editor can be found here in our help article.

Adding Post-Purchase Upsell and Downsell Offers into the Funnel

📝We recommend adding Post-Purchase Upsell 1, Post-Purchase Upsell 2, and the Downsell Offer into each funnel. This will ensure your customers will see 2 post-purchase offers for each qualifying order, regardless of whether they accept or decline Post-Purchase Upsell 1.

*An example of how the one-click post-purchase upsell offer page will be shown on Mobile (left) and Desktop (right):

To add a one-click post-purchase offer to your funnel:

1. Click the "Choose Product" button below the Post-Purchase Upsell Offer #1 slot within the upsell funnel.

*If you've already added Upsell 1, then choose either Downsell Offer (Optional) or Post-Purchase Upsell Offer #2 (Optional) instead.

2. In the "Create Post-Purchase Offer" popup, choose one of the following:

  • Add a product to the order (feature one product on the page)

  • Add one of 3 products to the order (feature up to 3 products on the page)

  • Copy an existing offer

3. Click the "Save" button.

4. Select the product you'd like to offer in the "Add product" pop-up.

5. Click the "Add" button.

6. Once the post-purchase offer has been added to the funnel, the offer page that your customers will see can be edited by clicking on the product card.
More details about working with the post-purchase offer page editor can be found here in our help article.

Repeat this process for the Downsell Offer (Optional) and Post-Purchase Upsell Offer #2 (Optional) slots to build out your funnel with offers completely.

📝 For upsell funnels where only digital products are added as Triggers, it's recommended to only use digital offers, since there's no ability to collect the customer's shipping information.

Adding a Thank You Page Offer

The Thank You Page offer is made directly on the Shopify "Order Confirmation" Page. This offer can be paid for using any payment method you've connected to Shopify Checkout and can also be paid for using a different payment method than the original order.

*An example of how the TY Page Offer will be shown on Desktop (left) and Mobile (right):

To add a TY Page offer to your funnel:

1. Click the "Choose Product" button below the Thank You Page Offer slot within the upsell funnel.

2. Choose the TY Page offer you'd like to make to your customers:

  • Create new offer

  • Copy an existing offer

3. Select the product you'd like to offer in the "Add product" popup.

4. Click the "Add" button.

5. Once the TY Page offer has been added to the funnel, you can edit the offer that your customers will see by clicking on the product card. More details about working with the TY Page Offer editor can be found here in our help article.

Troubleshooting

I can't see my product when I try to add it as an offer!

⚠️Your upsell offer product must be active/visible to the Online Store sales channel in your Shopify admin, otherwise, you cannot use it. It also must be in stock. If it’s not, you will see one of the following error messages for the product you’ve added to the funnel:

  • Product is not visible in store!

  • Product is out of stock!

Navigate to the Products section of your Shopify admin. Find and open the product. Click the "Manage" link under "Sales Channels and Apps" to make the product "Active" to the Online Store sales channel so it can be used as an upsell offer:

Publishing & Testing Your Funnels

Now that you've added offers to your funnel, you'll want to publish the funnel so customers can start seeing offers on your store!


To do that, click the "Publish Funnel" button once you're ready to go live:

After publishing your funnel, the next step is to test it and make sure everything is working! We have a help document that covers all the steps for a perfect test order in the link below:

OneClickUpsell: Placing a Live Test Order

My funnel has offers now, but I'd like to make some changes-- how do I do that?

You can adjust your funnel by activating and deactivating individual offers, changing the offer order, and more! Click here for additional details.

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